Market & Competitive Moat

Loudoun County / Greater DC — A massive, untapped opportunity

Executive Performer

  • →Stress regulation
  • →Cognitive clarity
  • →Sleep improvement

Athlete & Biohacker

  • →Recovery
  • →HRV gains
  • →Cold/heat tolerance

Stressed Parents

  • →Stress management
  • →Mental clarity
  • →Self-care routines

Mental Health & Recovery

  • →Chemical dependency support
  • →Mental health resilience
  • →Holistic healing

Corporate Teams

  • →Team resilience
  • →Corporate wellness ROI

Market Opportunity (TAM / SAM / SOM)

Total Addressable Market

$45.0B

Serviceable Addressable Market

$12.0B

Serviceable Obtainable Market

$240.0M

Competitive Gap Analysis

Competitor TypeExampleTheir Gap / Our Advantage
GymBig-box gymsNo guided protocols / heat+cold combo
Spa/CryoSpas / Cryo-onlyRelaxation focus, not resilience training
BathhouseBathhousesSocial experience; limited coaching